Identification
The “Casona de Santa Catalina” considers the warmth and typical customs of Arequipa to be the basic concept for its identification.
It projects itself towards the general market by means of its architecture and flavor inherent to the “Casona de Santa Catalina”, thus generating a modern product in the traditional context of Arequipa.
Logos
Its logo also represents the identity of the “Casona de Santa Catalina” in its commercial aspect.
Basically two modalities of presentation have been established, which have been selected to assure the right understanding of its meaning, legibility and balance. |